Social Media Manager - Paid Social

TUI’s Nordic social media team is looking for a Social Media Manager focusing on TUI’s paid social activities in our four Nordic markets. The position is a temporary cover for a parental leave spanning over 1.5.2020-31.8.2021. You will be a part of the wider Digital Marketing unit that is responsible for performance and social marketing at TUI.

The position is based in the center of Stockholm at our Service Office at Münchenbryggeriet!

What You Will Be Doing

In this role, you will be responsible for the day-to-day coordination, production, publishing and reporting on TUI’s Swedish, Finnish, Danish and Norwegian paid social channels. You will also coordinate efforts cross functions to plan for paid social content spanning from automated dynamic ads to brand campaigns and weekly tactical ads.

Day to day tasks for the role are:

  • Managing Nordic and local weekly tactical social ads as well as always-on and prospecting campaigns on Facebook and Instagram
  • Overseeing the production process for social ads; assets, copy, links, translations
  • Optimizing and monitoring social ads
  • Planning and briefing for paid social content stretching from brand campaigns to weekly tactical ads
  • Active involvement in developing our social content strategy and templates in Smartly
  • Together with our agency, you will operate as the day-to-day lead to resolve issues, provide status, and ensure content performance for social ads on Facebook and Instagram.


Travel 1-2 times/quarter.


What We Are Looking For

To succeed in this role you will need a well-structured and organized mindset as well as knowledge of what type of content works on paid social media.

  • At least 3 years of experience of day-to-day paid social media management; preferably on a Nordic level
  • A mix of a creative and analytical mind-set as this is a role where you need to be able to analyse content performance and come up with new ways of using and testing content on social channels.
  • Strong project management and coordination skills
  • Excellent communication and writing skills in English, and at least one Nordic language
  • Extra points for knowledge in more than one of the Nordic languages


How To Apply

Application is done through our websites or LinkedIn.
If you have any questions regarding the role you are welcome to contact hiring manager Laura Tuononen at

We are looking forward to your application and meeting you!

Working Within TUI Group

Apart from our great colleagues and working space, we have the city’s best view and our own gym (80m2). We offer great benefits and above all a true and great culture that derives from our love for travels and making people smile!

Take this chance to share the amazing success of the world’s leading travel company. You’ll have the opportunity to drive your own development with a clear pathway to progression whilst learning alongside some of the best in the industry.

Social Media Manager - Paid Social

Country Sweden
City Stockholm
Experience Entry level to Experienced
Contract Temporary

Recruitment process

We always ensure that all applications are dealt with in a fair and respectful way at each stage of the recruitment process. It’s a two-way conversation: not only are we keen to get to know you, it’s also your opportunity to find out more about us. Our recruitment process consists of four stages:

1. Applying for a job

The first stage is to search for a suitable vacancy and apply online. Once you’ve found a position, simply complete the online application form.

2. Application screening

Thanks for your interest! Your application will now be reviewed by the appropriate team.

3. Selection process

You’ll be invited to the next stage of the selection process, which usually means a face-to-face interview. Depending on the role, other selection methods may be used. But don’t worry, we’ll let you know.

4. The final stage

Your interest means a lot to us! We will aim to notify you as soon as possible after each stage whether you’ve been successful or not. If you’re not the chosen one at this point, don’t hesitate to try again!


Working at TUI comes with plenty of extras.

Team Spirit

Passionate people helping, sharing and learning together.

Lifelong learning

Room to grow with our in-house university and great leaders. Double check.

Global playground

Exciting opportunities across the globe and 67,000 new friends.

Fun & Games

Entertaining events, awesome house parties and an in-house DJ.


Fitness classes, flexible hours, healthy food and relaxation areas. We’ve got it.

Go Travel

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